{"id":198,"date":"2024-04-07T23:58:34","date_gmt":"2024-04-07T23:58:34","guid":{"rendered":"https:\/\/howbees.com\/?page_id=198"},"modified":"2026-10-22T21:21:54","modified_gmt":"2026-10-22T21:21:54","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/howbees.com\/cs\/politica-de-privacidade\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Aktualizov\u00e1no 22. \u0159\u00edjna 2026.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f vysv\u011btluj\u00ed, jak <strong>JakV\u010dely<\/strong> (<a href=\"https:\/\/howbees.com\/cs\/\" target=\"_blank\" rel=\"noopener\">howbees.com<\/a>Tyto z\u00e1sady nakl\u00e1daj\u00ed s informacemi n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. Byly vypracov\u00e1ny v souladu s obecn\u00fdm z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f (LGPD, z\u00e1kon \u010d. 13.709\/2018) a v p\u0159\u00edpad\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f z Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru s obecn\u00fdm na\u0159\u00edzen\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR). Prohl\u00ed\u017een\u00edm webov\u00fdch str\u00e1nek prohla\u0161ujete, \u017ee jste si v\u011bdomi zde popsan\u00fdch postup\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Jak\u00e9 \u00fadaje shroma\u017e\u010fujeme?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro \u010dten\u00ed obsahu webu nen\u00ed nutn\u00e1 registrace. M\u016f\u017eeme zpracov\u00e1vat n\u00e1sleduj\u00edc\u00ed \u00fadaje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Naviga\u010dn\u00ed data:<\/strong> IP adresa, typ prohl\u00ed\u017ee\u010de a za\u0159\u00edzen\u00ed, opera\u010dn\u00ed syst\u00e9m, nav\u0161t\u00edven\u00e9 str\u00e1nky, datum a \u010das p\u0159\u00edstupu, odkazuj\u00edc\u00ed str\u00e1nka a parametry URL (nap\u0159. z kampan\u00ed). Tato data jsou automaticky shroma\u017e\u010fov\u00e1na serverem a n\u00e1stroji popsan\u00fdmi n\u00ed\u017ee.<\/li>\n\n\n\n<li><strong>\u00dadaje, kter\u00e9 n\u00e1m zas\u00edl\u00e1te:<\/strong> Jm\u00e9no, e-mail a obsah zpr\u00e1vy, kdy\u017e n\u00e1s kontaktujete e-mailem nebo formul\u00e1\u0159em, nebo kdy\u017e zanech\u00e1te koment\u00e1\u0159.<\/li>\n\n\n\n<li><strong>Soubory cookie a podobn\u00e9 identifik\u00e1tory:<\/strong> Mal\u00e9 soubory nebo identifik\u00e1tory ulo\u017een\u00e9 ve va\u0161em prohl\u00ed\u017ee\u010di, vysv\u011btlen\u00e9 v n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nepo\u017eadujeme ani neukl\u00e1d\u00e1me citliv\u00e9 \u00fadaje, hesla k jin\u00fdm slu\u017eb\u00e1m ani platebn\u00ed informace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Soubory cookie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1me vlastn\u00ed soubory cookie, kter\u00e9 jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek a pro zapamatov\u00e1n\u00ed preferenc\u00ed, jako je jazyk, a soubory cookie t\u0159et\u00edch stran, kter\u00e9 umis\u0165uj\u00ed reklamy, m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a slu\u017eby soci\u00e1ln\u00edch m\u00e9di\u00ed. Soubory cookie m\u016f\u017eete zablokovat nebo smazat v nastaven\u00ed prohl\u00ed\u017ee\u010de; n\u011bkter\u00e9 funkce webov\u00fdch str\u00e1nek mohou p\u0159estat fungovat spr\u00e1vn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Reklama na Googlu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HowBees je podporov\u00e1n reklamou. Reklamy zobrazuje spole\u010dnost Google a jej\u00ed reklamn\u00ed partne\u0159i. Dodavatel\u00e9 t\u0159et\u00edch stran, v\u010detn\u011b spole\u010dnosti Google, pou\u017e\u00edvaj\u00ed soubory cookie k zobrazov\u00e1n\u00ed reklam na z\u00e1klad\u011b p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv u\u017eivatele na tomto webu a dal\u0161\u00edch webech na internetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1n\u00ed reklamn\u00edch soubor\u016f cookie, jako je nap\u0159\u00edklad soubor cookie DoubleClick, umo\u017e\u0148uje spole\u010dnosti Google a jej\u00edm partner\u016fm zobrazovat reklamy na z\u00e1klad\u011b va\u0161ich n\u00e1v\u0161t\u011bv tohoto a dal\u0161\u00edch webov\u00fdch str\u00e1nek. V\u00edce informac\u00ed o tom, jak Google pou\u017e\u00edv\u00e1 data, naleznete na [odkaz na z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google]. <a href=\"https:\/\/policies.google.com\/technologies\/ads\" target=\"_blank\" rel=\"noopener\">policies.google.com\/technologies\/ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizovanou reklamu m\u016f\u017eete zak\u00e1zat v <a href=\"https:\/\/adssettings.google.com\" target=\"_blank\" rel=\"noopener\">Nastaven\u00ed reklam Google<\/a>. Je tak\u00e9 mo\u017en\u00e9 zak\u00e1zat pou\u017e\u00edv\u00e1n\u00ed personalizovan\u00fdch reklamn\u00edch soubor\u016f cookie od jin\u00fdch poskytovatel\u016f v <a href=\"https:\/\/www.aboutads.info\/\" target=\"_blank\" rel=\"noopener\">www.aboutads.info<\/a>. N\u00e1v\u0161t\u011bvn\u00edci ze zem\u00ed, kde je ze z\u00e1kona vy\u017eadov\u00e1n p\u0159edchoz\u00ed souhlas, mohou vid\u011bt zpr\u00e1vu s \u017e\u00e1dost\u00ed o p\u0159ijet\u00ed nebo odm\u00edtnut\u00ed t\u011bchto soubor\u016f cookie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. M\u011b\u0159en\u00ed publika a pixely soci\u00e1ln\u00edch m\u00e9di\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1me m\u011b\u0159ic\u00ed n\u00e1stroje, jako je Google Analytics, abychom souhrnn\u011b pochopili, kolik lid\u00ed nav\u0161t\u011bvuje web, jak\u00fd obsah je nej\u010dten\u011bj\u0161\u00ed a odkud n\u00e1v\u0161t\u011bvy poch\u00e1zej\u00ed. Tak\u00e9 pou\u017e\u00edv\u00e1me pixely z platforem, jako jsou Meta a TikTok, k m\u011b\u0159en\u00ed v\u00fdsledk\u016f kampan\u00ed, kter\u00e9 propaguj\u00ed n\u00e1\u0161 obsah na t\u011bchto s\u00edt\u00edch. Tyto n\u00e1stroje mohou shroma\u017e\u010fovat \u00fadaje o prohl\u00ed\u017een\u00ed a identifik\u00e1tory za\u0159\u00edzen\u00ed v souladu se z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f jednotliv\u00fdch spole\u010dnost\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. K \u010demu pou\u017e\u00edv\u00e1me \u00fadaje a pr\u00e1vn\u00ed z\u00e1klad.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Udr\u017eov\u00e1n\u00ed funk\u010dnosti webov\u00fdch str\u00e1nek, jejich zabezpe\u010den\u00ed a prevence podvod\u016f a zneu\u017eit\u00ed (opr\u00e1vn\u011bn\u00fd z\u00e1jem).<\/li>\n\n\n\n<li>Pro m\u011b\u0159en\u00ed dosahu publika a vylep\u0161ov\u00e1n\u00ed obsahu (opr\u00e1vn\u011bn\u00fd z\u00e1jem nebo souhlas, je-li vy\u017eadov\u00e1n).<\/li>\n\n\n\n<li>Pro zobrazov\u00e1n\u00ed reklam, v\u010detn\u011b personalizovan\u00fdch, a pro m\u011b\u0159en\u00ed kampan\u00ed (souhlas, pokud je vy\u017eadov\u00e1n, nebo opr\u00e1vn\u011bn\u00fd z\u00e1jem).<\/li>\n\n\n\n<li>Odpov\u00edd\u00e1n\u00ed na zpr\u00e1vy, kter\u00e9 jste n\u00e1m zaslali (vy\u0159\u00edzen\u00ed va\u0161\u00ed \u017e\u00e1dosti a na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu).<\/li>\n\n\n\n<li>Dodr\u017eujte z\u00e1konn\u00e9 povinnosti, jako je veden\u00ed protokol\u016f o p\u0159\u00edstupu, jak je stanoveno v brazilsk\u00e9 internetov\u00e9 listin\u011b pr\u00e1v (z\u00e1konn\u00e1 povinnost).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Sd\u00edlen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data mohou b\u00fdt sd\u00edlena s dodavateli nezbytn\u00fdmi pro provoz webov\u00fdch str\u00e1nek: hostingovou spole\u010dnost\u00ed, slu\u017ebami pro doru\u010dov\u00e1n\u00ed obsahu a zabezpe\u010den\u00ed, spole\u010dnost\u00ed Google a reklamn\u00edmi partnery, m\u011b\u0159ic\u00edmi n\u00e1stroji a v\u00fd\u0161e uveden\u00fdmi platformami soci\u00e1ln\u00edch m\u00e9di\u00ed. Data m\u016f\u017eeme tak\u00e9 poskytnout, pokud je to vy\u017eadov\u00e1no z\u00e1konem nebo na\u0159\u00edzeno p\u0159\u00edslu\u0161n\u00fdm org\u00e1nem. Osobn\u00ed \u00fadaje neprod\u00e1v\u00e1me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkte\u0159\u00ed z t\u011bchto poskytovatel\u016f mohou zpracov\u00e1vat data mimo Braz\u00edlii. V t\u011bchto p\u0159\u00edpadech doch\u00e1z\u00ed k p\u0159enosu v souladu s ustanoven\u00edmi LGPD (brazilsk\u00fd obecn\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f) a GDPR (obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Va\u0161e pr\u00e1va<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podle LGPD (brazilsk\u00fd obecn\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f) m\u016f\u017eete po\u017e\u00e1dat o potvrzen\u00ed, \u017ee zpracov\u00e1v\u00e1me va\u0161e \u00fadaje, o p\u0159\u00edstup k nim, o opravu ne\u00fapln\u00fdch nebo zastaral\u00fdch \u00fadaj\u016f, o anonymizaci, blokov\u00e1n\u00ed nebo smaz\u00e1n\u00ed nepot\u0159ebn\u00fdch \u00fadaj\u016f, o p\u0159enositelnost, o informace o sd\u00edlen\u00ed \u00fadaj\u016f a o odvol\u00e1n\u00ed souhlasu. N\u00e1v\u0161t\u011bvn\u00edci z Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru maj\u00ed podle GDPR stejn\u00e1 pr\u00e1va, v\u010detn\u011b pr\u00e1va vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed a podat st\u00ed\u017enost u \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f ve sv\u00e9 zemi. V Braz\u00edlii je t\u00edmto \u00fa\u0159adem ANPD (N\u00e1rodn\u00ed \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li uplatnit sv\u00e1 pr\u00e1va, napi\u0161te na adresu <a href=\"mailto:contato@howbees.com\">contato@howbees.com<\/a>. P\u0159ed vy\u0159\u00edzen\u00edm va\u0161\u00ed \u017e\u00e1dosti si m\u016f\u017eeme vy\u017e\u00e1dat informace k ov\u011b\u0159en\u00ed va\u0161\u00ed toto\u017enosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Jak dlouho uchov\u00e1v\u00e1me \u00fadaje?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kontaktn\u00ed zpr\u00e1vy jsou uchov\u00e1v\u00e1ny po dobu nezbytn\u011b nutnou k odpov\u011bdi a n\u00e1sledn\u00e9mu vy\u0159\u00edzen\u00ed z\u00e1le\u017eitosti. Z\u00e1znamy o p\u0159\u00edstupu jsou uchov\u00e1v\u00e1ny po dobu vy\u017eadovanou z\u00e1konem. Doby uchov\u00e1v\u00e1n\u00ed soubor\u016f cookie t\u0159et\u00edch stran jsou definov\u00e1ny ka\u017ed\u00fdm poskytovatelem a lze je nahl\u00e9dnout do jeho z\u00e1sad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Odkazy na jin\u00e9 webov\u00e9 str\u00e1nky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1\u0161 obsah obsahuje odkazy na obchody s aplikacemi, webov\u00e9 str\u00e1nky v\u00fdvoj\u00e1\u0159\u016f a dal\u0161\u00ed slu\u017eby. Opu\u0161t\u011bn\u00edm webu se na v\u00e1s vztahuj\u00ed z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f t\u011bchto t\u0159et\u00edch stran, za kter\u00e9 neneseme odpov\u011bdnost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. D\u011bti a dosp\u00edvaj\u00edc\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HowBees nen\u00ed ur\u010den pro d\u011bti mlad\u0161\u00ed 13 let a \u00famysln\u011b neshroma\u017e\u010fuje \u00fadaje od d\u011bt\u00ed. Pokud se domn\u00edv\u00e1te, \u017ee n\u00e1m d\u00edt\u011b poskytlo osobn\u00ed \u00fadaje, kontaktujte n\u00e1s, abychom je mohli smazat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Zm\u011bny t\u011bchto z\u00e1sad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto z\u00e1sady mohou b\u00fdt kdykoli aktualizov\u00e1ny, aby odr\u00e1\u017eely zm\u011bny na webu nebo v legislativ\u011b. Datum posledn\u00ed aktualizace je uvedeno v horn\u00ed \u010d\u00e1sti str\u00e1nky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. Kontakt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dotazy t\u00fdkaj\u00edc\u00ed se t\u011bchto z\u00e1sad nebo zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f: <a href=\"mailto:contato@howbees.com\">contato@howbees.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Atualizado em 22\/10\/2026. Esta Pol\u00edtica de Privacidade explica como o HowBees (howbees.com) trata as informa\u00e7\u00f5es de quem visita o site. Ela foi escrita para atender \u00e0 Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (LGPD, Lei n\u00ba 13.709\/2018) e, para visitantes do Espa\u00e7o Econ\u00f4mico Europeu, ao Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR). Ao navegar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-198","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/pages\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":3,"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/pages\/198\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/pages\/198\/revisions\/1383"}],"wp:attachment":[{"href":"https:\/\/howbees.com\/cs\/wp-json\/wp\/v2\/media?parent=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}